As an early stage startup, VictorOps depended on making an unforgettable first impression throughout every digital touchpoint, driving users into trial signups and product demos.
I led the design, development and digital strategy for VictorOps, generating $1.2M+ in revenue, increasing organic traffic by 94% and tripling conversion rates.
Early on, our customers primarily consisted of our end-users. As VictorOps expanded into the enterprise market, we were now selling to C-suite executives at large corporations.
We saw a pattern that these executives were less likely to follow through after signing up for free trials or our weekly public demo. Through auditing our personas, we discovered the following:
I worked with the sales team to develop a streamlined user journey from the website to conversion to demo, which resulted in a $1.2M+ increase in revenue.
In addition, we found by adding a phone number field to this form, the sales team could follow up almost immediately, and had a 68% better close rate as a result.
As VictorOps grew up, we upleveled our marketing material while staying true to our irreverant roots. This included refining our design system for marketing to match our product, along with taking a data-driven iterative design approach, which tripled our conversion rates.