With the entire world going online due to a global pandemic, Techstars' portfolio company founders were having difficulty connecting with mentors to help them grow their businesses.
In speaking with founders we found that they evaluated mentors based on their industry & experience. Likewise, they evaluated our accelerators based on the depth and relevancy of the mentor pool. Surprisingly, they weren't interested in a tool to connect with mentors, and preferred using Twitter or LinkedIn.
Founders fit into two buckets, based on our discovery work:
1) They want to find mentors for a specific accelerator
2) Or they don't
User research also showed that there was value in showcasing the totality of Techstars mentors for our secondary personas as well.
Knowing this, it made sense to design an experience that was flexible and allowed users to see the broader list of Techstars mentors, while also getting out of their way if they know what they want.